Aubrey Marcus Net Worth 2025: How the Onnit Founder Built His Fortune
Published: April 24, 2025
Wondering about Aubrey Marcus’s net worth in 2025? As the mastermind behind Onnit, a global wellness brand, and the voice of the Aubrey Marcus Podcast, this entrepreneur has built a fortune estimated at $15 million to $50 million. His wealth stems from the blockbuster sale of Onnit to Unilever in 2021, his media empire, bestselling books, and smart investments. In this article, we’ll break down how Marcus rose to fame, the sources of his wealth, and why he’s a powerhouse in the health and wellness industry. Let’s get started!
Who Is Aubrey Marcus?
Aubrey Marcus, born February 28, 1981, in Santa Monica, California, is an American entrepreneur, author, podcast host, and wellness advocate. He’s best known for founding Onnit, a company focused on “Total Human Optimization” through supplements, fitness gear, and nutrition. Marcus also hosts the Aubrey Marcus Podcast, with over 100 million views, and authored the New York Times bestseller Own the Day, Own Your Life.
His philosophy merges fitness, mindfulness, and psychedelic exploration, resonating with millions. Despite early business failures in gold mining and e-commerce, Marcus’s persistence led to a multimillion-dollar empire. Learn more about his journey: Capitalism.com
Aubrey Marcus Net Worth in 2025: $15–$50 Million
Aubrey Marcus’s net worth in 2025 is estimated to be $15 million to $50 million, with the higher end tied to the 2021 sale of Onnit to Unilever, reportedly valued at over $1 billion. The range varies due to private financial details, but here’s a breakdown of his wealth sources:
- Onnit Sale: Onnit, generating $28 million annually by 2016, was sold to Unilever in 2021, significantly boosting Marcus’s fortune.
- Podcast Revenue: The Aubrey Marcus Podcast, with 1 million monthly downloads, earns through sponsorships, ads, and merchandise.
- Book Sales: Own the Day, Own Your Life (2018) and Love to the Seventh Power provide ongoing royalties.
- Fit for Service Fellowship: Co-founded by Marcus, this retreat program generates revenue through premium workshops.
- Investments: Marcus has stakes in cryptocurrencies, tech startups, and real estate.
Sources: Finty, Equity Atlas
How Aubrey Marcus Built His Fortune
1. Onnit: A Wellness Revolution
In 2010, Marcus founded Onnit with a $100,000 investment from Olympic skier Bode Miller. Initially focused on hangover remedies, Onnit pivoted to nootropics with Alpha BRAIN, which sold out in 24 hours. By 2016, Onnit was an Inc. 500 company with $28 million in revenue and 180+ employees. Its product line expanded to fitness equipment, apparel, and nutrition, endorsed by celebrities like Joe Rogan.
The 2021 Unilever acquisition was a game-changer, reportedly valuing Onnit at over $1 billion. Marcus, as founder, likely received a substantial payout. Read more: Capitalism.com
2. Aubrey Marcus Podcast: A Global Platform
Launched in 2015, the Aubrey Marcus Podcast features guests like Jordan Peterson, Wim Hof, and Joe Rogan, covering health, spirituality, and personal growth. With over 1 million monthly downloads, it generates significant revenue through sponsorships (e.g., athletic brands) and promotes Marcus’s ventures. The podcast’s success has solidified his brand as a wellness thought leader.
3. Bestselling Author and Speaker
Marcus’s book Own the Day, Own Your Life (2018) became a New York Times bestseller, offering practical tips for optimizing daily routines. His other works, like Love to the Seventh Power, appeal to his spiritual audience. Public speaking at events like TEDx and wellness retreats adds to his income.
4. Fit for Service Fellowship
Co-founded with his wife, Vylana, the Fit for Service Fellowship offers high-ticket retreats and workshops focused on personal transformation. Priced at thousands per attendee, these programs are a lucrative revenue stream.
5. Investments and Ventures
Marcus has diversified his wealth through investments in cryptocurrencies (e.g., Bitcoin, Ethereum), tech startups, and real estate. His entrepreneurial mindset ensures steady growth beyond Onnit. Explore investment trends: Forbes
Aubrey Marcus’s Career Highlights
- 2010: Founded Onnit with Alpha BRAIN as its flagship product.
- 2015: Launched the Aubrey Marcus Podcast, now with 100M+ views.
- 2016: Onnit named to Inc. 500 list with $28M in revenue.
- 2018: Published Own the Day, Own Your Life, a New York Times bestseller.
- 2021: Sold Onnit to Unilever, reportedly for over $1B.
- 2025: Continues to grow Fit for Service and podcast audience.
Related: Joe Rogan Net Worth 2025
What Makes Aubrey Marcus Stand Out?
Marcus’s success lies in his ability to blend science, spirituality, and entrepreneurship. His advocacy for psychedelics, meditation, and fitness resonates with a growing audience seeking holistic wellness. Unlike many entrepreneurs, he’s transparent about his failures, making him relatable. His partnership with high-profile figures like Joe Rogan and endorsements from athletes amplify his influence.
FAQs About Aubrey Marcus’s Net Worth
What is Aubrey Marcus’s net worth in 2025?
Aubrey Marcus’s net worth is estimated at $15 million to $50 million, largely from the Onnit sale, podcast revenue, and investments.
How did Aubrey Marcus make his money?
He built his fortune through Onnit’s sale to Unilever, the Aubrey Marcus Podcast, book sales, Fit for Service retreats, and investments.
What is Onnit worth today?
Onnit was reportedly valued at over $1 billion during its 2021 sale to Unilever, though exact figures are private.
Does Aubrey Marcus still own Onnit?
Marcus stepped down as CEO in 2021 after the Unilever acquisition but remains a brand ambassador.
Source: Search Engine Journal
Conclusion
Aubrey Marcus’s net worth in 2025, estimated at $15 million to $50 million, reflects his journey from a struggling entrepreneur to a wellness icon. The Onnit sale to Unilever, his podcast’s global reach, bestselling books, and strategic investments have cemented his financial success. Marcus’s story proves that blending passion, persistence, and innovation can yield massive rewards.
Ready to explore more celebrity net worths? Check out our posts on Joe Rogan Net Worth 2025 and Jordan Peterson Net Worth 2025 for more insights!